International Business: College Essay International Business

B: Why might firms choose to participate in international business and pursue internationalisation strategies? In a short essay, discuss key motivations for overseas expansion. Classify these motivations as strategic or reactive and provide an example of each.
(Word Limit: 750)

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Immersion in another nation's culture, values, and business practices is the key to international business success. Saunders College international business program offers students competencies in conducting business across national boundaries and diverse cultures. As a student in the International Business program, you will take courses oriented toward the global environment, including Regional Business Studies and Global Entry & Competitive Strategy. These courses are designed to put your understanding of business principles into a global context and comprehend the impact on the world’s business environment.