The whole process could deplete anyone’s willpower, but which phase of the decision-making process was most fatiguing? To find out, Kathleen Vohs, a former colleague of Baumeister’s now at the University of Minnesota, performed an experiment using the self-service Web site of Dell Computers. One group in the experiment carefully studied the advantages and disadvantages of various features available for a computer — the type of screen, the size of the hard drive, etc. — without actually making a final decision on which ones to choose. A second group was given a list of predetermined specifications and told to configure a computer by going through the laborious, step-by-step process of locating the specified features among the arrays of options and then clicking on the right ones. The purpose of this was to duplicate everything that happens in the postdecisional phase, when the choice is implemented. The third group had to figure out for themselves which features they wanted on their computers and go through the process of choosing them; they didn’t simply ponder options (like the first group) or implement others’ choices (like the second group). They had to cast the die, and that turned out to be the most fatiguing task of all. When self-control was measured, they were the one who were most depleted, by far.
The truth is, most essays are typical. Many are boring. Some are just plain bad. But occasionally one will make an admissions officer tear down the hallway to find a colleague to whom she can say, “You have to read what this Math Olympiad girl said about ‘Hamlet.’ ” Your goal is to write an essay that makes someone fall in love with you.
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Your college admissions applications will require cover letters and essays. It is never a good idea to recycle material on these. Make each essay and cover letter unique. Each of your applications should be individualized for the college or university to which it is intended.