In August 2011, it was reported a UK-based company called Keep Calm and Carry On Ltd had registered the slogan as a community trade mark in the EU, after failing to obtain registration of the slogan as a trademark in the United Kingdom. They issued a take-down request against a seller of Keep Calm and Carry On products. Questions have been raised as to whether the registration could be challenged, as the slogan had been widely used before registration and is not recognisable as indicating trade origin. An application has been submitted by British intellectual property advisor and UK trademarking service Trade Mark Direct, to cancel the registration on the grounds that the words are too widely used for one person to own the exclusive rights, but the request for cancellation was rejected and the trade mark is still protected in all EU countries. The company is now trying to register the slogan as its trademark in both the United States and Canada.
The expansive nature of truth comes to our succor, elastic, not to be surrounded. Man helps himself by larger generalizations. The lesson of life is practically to generalize; to believe what the years and the centuries say against the hours; to resist the usurpation of particulars; to penetrate to their catholic sense. Things seem to say one thing, and say the reverse. The appearance is immoral; the result is moral. Things seem to tend downward, to justify despondency, to promote rogues, to defeat the just; and, by knaves, as by martyrs, the just cause is carried forward. Although knaves win in every political struggle, although society seems to be delivered over from the hands of one set of criminals into the hands of another set of criminals, as fast as the government is changed, and the march of civilization is a train of felonies, yet, general ends are somehow answered. We see, now, events forced on, which seem to retard or retrograde the civility of ages. But the world-spirit is a good swimmer, and storms and waves cannot drown him. He snaps his finger at laws; and so, throughout history, heaven seems to affect low and poor means. Through the years and the centuries, through evil agents, through toys and atoms, a great and beneficent tendency irresistibly streams.
Lamb, H. H. 2nd edition. New York and London: Routledge, 1995.
And it should seem, also, that Fortune hour of our lives, to show the power she has, in a moment, to overthrow what she was so many years in building, making us cry out with Laberius:—
Importance of Life by Jung Park
Now, of all the benefits that virtue confers upon us, the contempt of death is one of the greatest, as the means that accommodates human life with a soft and easy tranquillity, and gives us a pure and pleasant taste of living, without which all other pleasure would be extinct. Which is the reason why all the rules centre and concur in this one article. And although they all in like manner, with common accord, teach us also to despise pain, poverty, and the other accidents to which human life is subject, it is not, nevertheless, with the same solicitude, as well by reason these accidents are not of so great necessity, the greater part of mankind passing over their whole lives without ever knowing what poverty is, and some without sorrow or sickness, as Xenophilus the musician, who lived a hundred and six years in a perfect and continual health; as also because, at the worst, death can, whenever we please, cut short and put an end to all other inconveniences. But as to death, it is inevitable:—
Anger is Not an Emotion Worth Keeping by Steve Bellegarde
Let the philosophers say what they will, the main thing at which we all aim, even in virtue itself, is pleasure. It amuses me to rattle in their ears this word, which they so nauseate to hear; and if it signify some supreme pleasure and excessive contentment, it is more due to the assistance of virtue than to any other assistance whatever. This pleasure, for being more gay, more sinewy, more robust, favorable, gentle, and natural, and not that of vigor, from which we have denominated it. The other, and meaner pleasure, if it could deserve this fair name, it ought to be by way of competition, and not of privilege. I find it less exempt from traverses and inconveniences than virtue itself; and, besides that the enjoyment is more momentary, fluid, and frail, it has its watchings, fasts, and labors, its sweat and its blood; and, moreover, has particular to itself so many several sorts of sharp and wounding passions, and so dull a satiety attending it, as equal it to the severest penance. And we mistake if we think that these incommodities serve it for a spur and a seasoning to its sweetness (as in nature one contrary is quickened by another), or say, when we come to virtue, that like consequences and difficulties overwhelm and render it austere and inaccessible; whereas, much more aptly than in voluptuousness, they ennoble, sharpen, and heighten the perfect and divine pleasure they procure us. He renders himself unworthy of it who will counterpoise its cost with its fruit, and neither understands the blessing nor how to use it. Those who preach to us that the quest of it is craggy, difficult, and painful, but its fruition pleasant, what do they mean by that but to tell us that it is always unpleasing? For what human means will ever attain its enjoyment? The most perfect have been fain to content themselves to aspire unto it, and to approach it only, without ever possessing it. But they are deceived, seeing that of all the pleasures we know, the very pursuit is pleasant. The attempt ever relishes of the quality of the thing to which it is directed, for it is a good part of, and consubstantial with, the effect. The felicity and beatitude that glitters in Virtue, shines throughout all her appurtenances and avenues, even to the first entry and utmost limits.
Wednesday, 28 of February of 2018
CICERO SAYS “that to study philosophy is nothing but to prepare one’s self to die. The reason of which is, because study and contemplation do in some sort withdraw from us our soul, and employ it separately from the body, which is a kind of apprenticeship and a resemblance of death; or, else, because all the wisdom and reasoning in the world do in the end conclude in this point, to teach us not to fear to die. And to say the truth, either our reason mocks us, or it ought to have no other aim but our contentment only, nor to endeavor anything but, in sum, to make us live well, and, as the Holy Scripture says, at our ease. All the opinions of the world agree in this, that pleasure is our end, though we make use of divers means to attain it: they would, otherwise, be rejected at the first motion; for who would give ear to him that should propose affliction and misery for his end? The controversies and disputes of the philosophical sects upon this point are merely verbal:—