In an IELTS opinion essay for writing task 2, your introduction has a background statement and a thesis statement. You should aim for between 40 to 50 words for the length of your essay introduction. While the background statement introduces the topics, the thesis statement is your answer to the task given by IELTS. It should introduce the main points and show the direction your essay will take. Below are two possible introductions with different thesis statements for the following IELTS task.
In marketing circles, this isreferred to as “The Hook”: it is a 20-second window of opportunity whereinmarketers gain your attention and make their sale. That 20-second window ofopportunity is true for all audiences. Knowing that it exists and how to makethe most effective use of that window is one of the reasons why good writersuse strategies to immediately gain the reader’s attention.
How to Write a Thesis Statement