Mcdonaldization of Society: Efficiency ..

Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants....

Essay on McDonaldization of Society - 966 Words | …

George Ritzer, a professor of sociology at the University of Maryland, has published several books on sociology including, “An Introduction to McDonaldization,” which discusses the effects of businesses on society and the individual....


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A breeze blew outside, picking up red and yellow leaves and twirling them across the grass while we sat inside discussing the disenchantment of the world.
Jensen: What is "McDonaldization"?
Ritzer: It’s the process by which the principles of the fast-food industry -- efficiency, predictability, calculability, and control through technology -- are being applied to more and more sectors of society in more and more parts of the world.


Predictability: An Egg McMuffin in New York will be the same as an Egg McMuffin in Chicago.